INTERNATIONAL MARKETING EXAM NOTES Marketing and Marketing Management. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Grill D Burgers - International Marketing Group Project Unit content sorted by week and slide titles, from MKTG3310 in semester 1, 2015. MKTG 3310 Lecture Summaries All Tutorial work - Case studies Lecture Notes 8-12 MKTG3310 All Lecture Notes. The objective of the course is to provide students with a perspective of International Marketing Management, its environment and complexities. International Marketing: Scope and Significance of International Marketing, The importance of international marketing, Differences between international and domestic marketing International. International Marketing: International marketing is the export, franchising, licensing or full direct entry of a marketing organization into another country. This can be achieved by exporting a company's product into another country; entry through franchising or licensing in the target country; or direct investment in a foreign country. International marketing lecture pdf. International Marketing. 17th Edition Integrated course eBook; Supporting how-to videos, interactives and extra practice materials 1 The Scope and Challenge of International Marketing 2. You will learn to master international marketing challenges O Cateora, P.R., Gilly, M.C. (2013): Global Marketing Management, 8th Edition.

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